Press Room

Usain Bolt dares South African’s to celebrate their next victory

IN THE SPIRIT OF MUMM’S PIONEERING NATURE AND DARING SPIRIT, USAIN BOLT, ONE OF THE WORLD’S MOST EXCITING AND DECORATED ATHLETES, WILL BE HEADED TO SOUTH AFRICA. HE IS SET TO JOIN THE FESTIVITIES AT THE SUN MET CELEBRATED WITH MUMM ON THE 27TH OF JANUARY, 2018.

Last year saw Mumm announce the special appointment of Usain Bolt,as its newest CEO (Chief Entertainment Officer). After months of speculation regarding his next move following his victories in Rio, Bolt gave a special statement that he will take on one of the biggest challenges of his career as CEO of the number one champagne house in France[1], Maison Mumm

In the thrilling build-up to Africa’s most prestigious horseracing event, Bolt will encourage fans of Mumm to celebrate their way to victory, not waiting for the finish line to pop the champagne as he has done throughout his career, adopting the positive mind-set of a true champion. “We are extremely excited to be hosting our CEO Usain Bolt at Africa’s greatest race day and invite those daring enough to celebrate their next victories with us on the 27th of January 2018”.

To stand a chance to win the opportunity to rub shoulders with the world’s greatest athlete, champagne lovers can grab a bottle of Mumm in major retailers and enter to win a money-can’t-buy experience with Bolt at the Sun Met celebrated with Mumm.

 The Sun Met Celebrated with Mumm is a major highlight on the African horseracing and social calendars, and with the chief entertainment officer, Usain Bolt, joining the celebrations, the event is set to deliver a memorable experience.

As Mumm’s new CEO, Usain has already accomplished his first mission by taking over the Maison’s US offices in New York City. The fastest man in the world shared his contagious party spirit among the employees and guests to showcase Mumm’s enduring partnership with the Kentucky Derby, along with the Maison’s values of #DareWinCelebrate.


courtesy of Roth Media

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