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Racing. It’s A Rush Member’s Lounge

As part of an ongoing effort to market the sport of horseracing to a younger audience, while also promoting the lifestyle elements that go hand in hand with the sport of kings the Racing. It’s A Rush Member’s Lounge was well received by a new generation of racegoers on Saturday, 4 March.

 

The opening weekend of the Triple Crown on the Highveld, the alternate first leg was decided in Cape Town in December, provided the perfect opportunity for new faces to racing to make a day of it at Turffontein Racecourse.

 

For the racegoers in the Member’s Lounge the day included raceday tours with trips to the parade ring to educate them about the finer points of horseracing. In between the racing there was food and entertainment which added to the vibe.

 

The strict jackets only dress code for the gents and Summer Chic for the ladies also resulted in a number of fantastic looks for raceday. 

 

“There’s definitely a vibe in here and I think this is exactly what young people want,” Busi Manunga, from Destiny Magazine, said of the event.

 

“The Member’s Lounge concept allows us to tailor the day to the needs of a new audience who are looking for new ways to spend their time and this also helps us target a brand new wave of horseracing fans,” Jenna Potgieter, brand manager for Racing. It’s A Rush, said.

 

“There have been lots of smiling faces and we’ve given them an experience while also educating them about horseracing at the same time.

 

The concept also received praise from Matthew De Kock, assistant trainer in the mighty Mike De Kock yard. 

 

“Racing is known as the ‘Sport of Kings’ but should made available for people to enjoy it on all social levels. I feel Racing. It’s A Rush have provide a great platform for the enjoyment of this sport on a very “sociable” level. The RIAR Members Lounge at Turffontein is out of the top drawer with regards to its style, location and vibe. I am definitely a believer in this initiative and back the RIAR team fully to get racing back to where it belongs, at the top of the social scene,” said De Kock. 

 

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